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Natural Beauty

Natural Beauty is a corporation firmly established in the health and beauty business, providing products and services ranging from cosmetics, beauty treatment, health products, spas to a College of Beauty. Natural Beauty believes that true beauty should come from deep within the soul, and aims its product and service lines to enhance the inner beauty of a woman, rather than to distort or overshadow it.

To faithfully reflect corporate beliefs, the new Natural Beauty identity carries the theme of “The Qi of Beauty”. Qi – the “air”, lifeforce or energy within a person in traditional Chinese medicine and philosophy – is represented in a graphic aura, symbolizing the way a woman’s inner beauty permeates through from within her soul and spirit. This visual identity comes in a variety of forms and colours, representing the different beauty of different women, and can be adopted according to usage and occasion, creating an ever-changing, ever-progression image for Natural Beauty without diluting the core essence of the identity. The brand name is simplified to a logo comprised of the initials “nb” and placed at the core of the Chi aura, defining the place of the brand in beauty.

QI of Beauty
Visual Identity Application
Full Packaging Design


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