Background:
Auditions China 2010-2011, is a international gold jewellery design competition which is held in the region of China.
With the theme of “Transformation”. Designers are encouraged to design jewelleries concept to project the changing,
the contradiction, the ancient and the contemporary, the tradition and innovative of China.
Design Objective:
Video to be designed for the winning collections introduction based on the competition theme” Trasformation”.
Concept :
Innovation is about Think Different and See Different. One must think out of the box so as to
open up a new horizon in design. The whole video is a fantastic journey of four amazing stories to show
how the disruptive vision of designers can transform the basic design elements of dot, line,
plane and space to brand-new creative works.
