Philosophy

Time is linear, the world is changing. In order to stand out in the market, one must take bold steps to innovate and respond to change.

Build from Change: to re-interpret, to revamp, to redirect something from its original path. Creating positive transformations that perpetually evolve. Combining diverse elements to breed new thinking, attitudes and visionary ideas. Honing concepts to generate opportunities for growth in the changing world.

Our design philosophy at CLD is unlimited creativity, to go beyond the ordinary and to reach new frontiers. To manifest this vision, our logo is visualised from a new angle and reformed into strokes of our company name ‘Chao’ (超) to mean innovative perspectives and surpassing limits.