Created in Hong Kong since 1991, Cetric Leung Design (CLD) is a design boutique specialising in the engineering of corporate ids, integrated adverts and pack design.
We create a dialogue of strategic creative solutions with our clients. We help elevate images of local brands into international names and model new faces for SMEs to launch into new and exciting markets. We add an artistic approach to projects, uplift traditional media and help transit into new digital media.
Our philosophy is “Build from Change”. By questioning the norm via change, we generate innovative ideas that work. Change that evolves perpetually and positively. Creativity that gets results.
Principal at CLD, Cetric Leung is a 1986 graphic design graduate of the Hong Kong Polytechnic who later obtained a Master in Design from the Hong Kong Polytechnic University in 2010.
With over 30 years of experience in the industry, Cetric runs his own design studio and has a varied clientele spanning local and international brands. Cetric has also offered his expertise as Senior Creative Director for JWT Hong Kong and China. Design inspiration comes from living. Between 2004 and 2009, Cetric moved to Beijing and Shanghai for 5 years as an insightful cultural exchange experience and be inspired by the transformation and growth in the era of modern China.
Winning an excess of over 60 global and local design awards including London Advertising Festival, Graphis,
New York Festival, Hong Kong 4As, Hong Kong Design Association and Hong Kong Heritage Museum Awards, the works and projects of Cetric and his studio are recognised extensively in the industry.
Clients include Hong Kong Airport Authority, World Gold Council, Langham Hotels Group, and Natural Beauty Biotechnology Ltd to name just a few.